FLYING SQUAD
CUSTOMER REPORT / FEEDBACK
EVENT NAME: Ministry Ride and Club Night at Thorpe Park – Sat 10th May 14
COMPANY: Merlin Entertainment Group
WORK TO COMMENCE: Fri 2nd May 14
DESCRIPTION OF WORK:
THE BRIEF
To make London & Surrounding town centres aware of the launch of Thorpe park & Ministry of sound summer 14, joining forces together to give the customer the best of both worlds, promoting a new monthly ride & club night, from 8pm-11pm you have exclusivity to all rides in Thorpe park, then from 11pm-3am club night in the main dome of Thorpe park all in for £25, also the extra up sale of selling the new crash pad / hotel to clubbers that live that bit too far away from Thorpe park to stay the night or the all-night cab / controlled service to chariot you home, to your local surrounding area.
THE CAMPAIGN
10K of flyers to be distributed to the local surrounding areas below for distribution & engage by communicating across to the members of public.
Fri 2nd
Woking
Xs 3 Clubs = £ / 1.5K flyers
Quake / Yates’s / Bed Bar
+ Car Parks / Takeaways
Sat 10th August
Guilford
Xs 4 Clubs = £ / 2K flyers
Bolier Room / Dusk / Casino / Flares
Fri 2nd August
Kingston
Xs 4 Clubs = £ / 2K flyers
Hippodrome / Oceana / Essence / Mccluskys
+ Car Parks / Takeaways
Sat 3rd August
Windsor
Xs 3 Clubs = £ / 1.5K flyers
Vanilla / Liquid / Mantra
+ Car Parks / Takeaways
Sat 10th August
Guilford
Xs 4 Clubs = £ / 2K flyers
Bolier Room / Dusk / Casino / Flares
THE RESULT
The promo team distributed 7k of flyers to local surrounding towns of good youth movement, by approaching & interacting with members of the public, talking & handing over the flyer, to form a good word of mouth element.
10k of flyers was inserted into our mass club packs & was distributed to all nightclubs / events inside the M25 within a 3 weekend period.
The result with the Thorpe park & Ministry of sound – ride & club night selling out 1 week before event.