FLYING SQUAD

CUSTOMER CAMPAIGN 

EVENT NAME: Friday & Saturday night Monthly listings @ MOS

COMPANY: Ministry of sound

WORK TO COMMENCE: March 1992

DESCRIPTION OF WORK:

THE BRIEF

To make London & the UK aware of forthcoming events / nights out @ the ministry of sound night club, reaching out every weekend to the nightclub industry & branding of the iconic ministry logo, this is now the most famous logo in the world in the night club industry

THE CAMPAIGN

Advertising on our innovative flying squad pack inserts every month from 1992 – present:

Saturday night listing with a DL advert front of the house packs,

Friday night listing with a A5 advert back of the house & Bigroom / techno / trance packs,

With the flying squad packs being distributed to 20k of clubbers per month, with a readership of 3 fold,

Plus Distribution of Friday & Saturday ministry club listings flyers inserted in flying squad packs, for distribution every weekend to 3k of house clubs & 2k of bigroom / techno / trance clubs 5k per weekend 20k per month,

To guarantee our promotion activity was successful we have always sourced workers of musical knowledge & love of clubbing to complete this campaign, this ensured that the information was communicated with genuine passion & knowledge of the night club industry.

THE RESULT

With over 20 years of advertising on the prime advert spaces on the flying squad club packs & with over 5,280,000 flyers later, with a revenue turnover of 100 million (2013) the ministry is the most famous club & institution in nightlife entertainment in the world, job done enough said……………….